Points to Consider when Designing a Sign

Keep your font styles as simple as possible. Avoid using more than two different typefaces or fonts in your building signage. The more fonts that are used the harder your signage is to read. Serif fonts like Times New Roman and older fonts are much harder to read from a distance.

When choosing your font you should always take into account what kind of target market or age group you are trying to market to. Modern and trendy fonts would not be ideal for a nursing home signage nor would a flowing brush script be appropriate for a mechanic’s signs.

Also when choosing your font you should avoid using all upper case lettering as it actually takes the human eye longer to recognize the word and read it.

Logos and clip art should only be used to grab the viewer’s attention. Unless your brand is well known, your sign should have clear and easy to read wording along side the logo.

Your building signage signifies that you occupy that space so your signage needs to be simple but clear. When considering the size for your signage, take in to account the distance from which people are going to be reading the building signage.